The US embassy in Dhaka through the United States Agency for International Development (USAID) today launched its "Healthier in Motion" campaign to promote health, nutrition, physical fitness and mental health among women and youth in Bangladesh.
The campaign will address social barriers that women and girls face in taking charge of their own well-being and encourage a more supportive environment to provide equitable opportunities to thrive.
"For society to reach its full potential, it requires all of us to play a part to make sure women, girls and young people have equal opportunities to complete their education, compete in athletics, or fulfill whatever dreams they choose so they can live their best lives," said USAID Mission Director Reed Aeschliman while launching the campaign at EMK center in Gulshan.
At the event, Bangladesh national women cricket team captain and "Healthier in Motion" campaign Ambassador Nigar Sultana Joty shared her inspiring journey of overcoming challenges to achieve success in athletics.
"Sports not only made me physically and mentally strong, it also helped me to become financially independent. I hope this campaign inspires many young women to believe in themselves and pursue their dreams," she said.
Lead singer from the popular band Nemesis Zohad Reza Chowdhury and an experienced yoga practitioner and founder of Dhaka Flow Shazia Omar also spoke at the event as campaign ambassadors.
Over the coming months, the "Healthier in Motion" campaign will feature regional and national outreach events bringing together youth, women and communities alongside fitness professionals, health experts and celebrities to champion healthy lifestyles.
The campaign will also engage men and boys, encouraging them to champion women's empowerment and well-being.
In collaboration with "Khelbei Bangladesh" and "Dhaka Flow", "Healthier in Motion" will also address challenges associated with urbanization, sedentary lifestyles and climate change issues - and inspire youth to build healthier habits in a modern world to drive positive change in society.
