We are pleased to hear Environment, Forest and Climate Change Adviser Syeda Rizwana Hasan committing to promote the extensive use of jute packaging through the proper implementation of the Mandatory Use of Jute Packaging Act, 2010.
Once heralded as the “golden fibre,” jute has always had the potential to not only be a representation of Bangladesh’s pledge towards sustainability, but with the right support behind it, can be a boost to the livelihoods of farmers and workers across our country.
With the entire planet grappling with the pressing issue of plastic pollution, we have always had jute as a natural alternative. While the Mandatory Jute Packaging Act of 2010 was a positive step, we have rarely seen compliance and many businesses reverted to plastic, further exacerbating the issue.
This is the trend that must be reversed if we are to harness jute's full potential. We expect the adviser’s words, that the environment ministry would provide policy support to increase the use of jute products, to be heeded and that there will be no delays in planning and more importantly implementing the policy support stated for our jute industry, which has been floundering for decades.
The environmental benefits of jute are clear and by embracing jute wholeheartedly, Bangladesh can position itself as a leader in eco-friendly practices, aligning with global trends that favour sustainable materials.
Another exciting development is the potential for jute beyond domestic use; the international market for jute products is ripe for exploration, with global consumers increasingly prioritizing sustainability. Bangladesh has an opportunity to export jute goods, thereby enhancing foreign exchange earnings.
There has never been a more opportune time to be all in on jute. By recommitting to our golden fibre, we can finally revive an industry that not only has immense economic potential, but one that has always been a significant part of our culture and heritage.
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